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Fruit supermarket

UK Food Trends: A Snapshot in Time

This survey of 1,000 UK consumers aims to give businesses insight into the mood of the modern shopper.

In the foreword by LR’s Head of Commercial for Customised Assurance, Stuart Kelly highlights the needs of today’s consumer:

“Those working in the food supply chain have long suspected that their businesses are vulnerable to the changing purchasing motivations of consumers who are exerting an increasing influence on procurement, ingredient and packaging decisions. What this report shows is that this influence is often tinged with suspicion, increasingly demanding and, at times, contradictory.”

The video below highlights some of the main findings and you can receive the full report direct to your inbox by completing this short form.

Lloyd's Register UK Food Trend Report: The Modern Shopper Revealed

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