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Advances in technology and a stronger emphasis on transparency in the application of farming standards have responded to growing public pressure for better scrutiny of farming practices – specifically those of meat and milk producers.

This focus has intensified in the past few years under the watchful eye of a well-resourced animal welfare lobby, bringing the potential brand risks sharply into focus for farmers and their clients.

Attention to animal welfare is critical for a safe, healthy food supply chain. Is your organisation meeting these welfare strategy components?

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