- Theme park operator Disney has announced plans to offer more than 400 plant-based food items to parkgoers from October 2019, stating that its decision was in response to high customer demand.72
- US retail company Kroger has announced plans for a plant-based product range that will include meatless burger patties, cookie dough, pasta sauces, sausages, deli slices and dips.73
- US meat processor Tyson Foods has invested in a plant-based shellfish company.74
- US food manufacturing giant Kellogg’s has introduced a plant-based burger.75
- Kraft Heinz has led the seed funding for a start-up company that produces animal-free dairy cheese using a plant-based fermentation process.76
74 https://www.cnbc.com/2019/09/05/tyson-foods-invests-in-plant-based-shrimp-company.html
76 https://www.foodbev.com/news/animal-free-cheese-start-up-new-culture-receives-3-5m/
These developments suggest that the trend towards plant-based animal product substitutes and vegan-friendly product offerings may be accelerating, as supported by market growth data.77