Major firms step up activity in plant-based food sphere

• Theme park operator Disney has announced plans to offer more than 400 plant-based food items to parkgoers from October 2019, stating that its decision was in response to high customer demand.₇₂
• US retail company Kroger has announced plans for a plant-based product range that will include meatless burger patties, cookie dough, pasta sauces, sausages, deli slices and dips.₇₃
• US meat processor Tyson Foods has invested in a plant-based shellfish company.₇₄
• US food manufacturing giant Kellogg’s has introduced a plant-based burger.₇₅
• Kraft Heinz has led the seed funding for a start-up company that produces animal-free dairy cheese using a plant-based fermentation process.₇₆

_{72 https://www.cnbc.com/2019/09/24/disney-to-offer-more-plant-based-food-to-parkgoers-starting-in-october.html}

_{73 https://www.cnbc.com/2019/09/05/kroger-unveils-plans-for-a-line-of-plant-based-products-including-sausage-and-deli-slices.html}

_{74 https://www.cnbc.com/2019/09/05/tyson-foods-invests-in-plant-based-shrimp-company.html}

_{75 https://eu.usatoday.com/story/money/2019/09/06/incogmeato-kellogg-latest-company-launch-fake-meat-products/2230147001/}

_{76 https://www.foodbev.com/news/animal-free-cheese-start-up-new-culture-receives-3-5m/}

_{These developments suggest that the trend towards plant-based animal product substitutes and vegan-friendly product offerings may be accelerating, as supported by market growth data.77}