Award for Technology Radar research and global communications programme recognised as ‘best in class’ for industry and customer engagement at a time of challenging market economics and low oil prices.
Lloyd’s Register has won the most prestigious industry award for its stakeholder communication programme which includes its Technology Radar research initiative.
A leading provider of integrity, compliance and specialist risk consulting services, Lloyd’s Register initiated an extended programme of stakeholder research and communication with the aim of driving industry advancement through open collaboration and learning.
Alasdair Buchanan, Director of Lloyd’s Register’s energy business, says: “We believe our role in developing partnerships between industry and academia is critical to help nurture collaboration and innovation, and this award recognises that ambition. The Technology Radar research and communications programme included a broad range of stakeholder engagements including primary research, events, technical papers, filmed interviews, infographics, editorial, print and digital publications, social media and a newly created resource and insight section of the lr.org website.”
Emily Mackenzie, Managing Director of the Petroleum Economist, says: “Winning this award is a tremendous achievement for any organisation. Lloyd’s Register impressed the independent judging panel with its commitment to understanding the challenges the industry is facing whilst ensuring that it was able to engage with the industry with timely and relevant communication at every opportunity.”
Primary research sparks leading debate on innovation in oil and gas
The Lloyd’s Register Technology Radar commenced in 2013 through primary research into the oil and gas sector, with annual reports published in 2014 and 2015. The unique insight generated from the research was taken from a broad cross-section of interviews from global stakeholders within the industry which included senior executives from International Oil Companies, National Oil Operators, supply chain partners, academics, industry bodies, Government and regulators.
Once published, the research findings were discussed at a series of executive briefing events around the world. The events stimulated a number of thematic and regional insights which were then “played back” through Whitepapers (the Lloyd’s Register Executive Briefing Series). This growing body of material was further supported by a regular flow of multi-channel content, such as survey data collected via major industry events, media coverage and filmed interviews and discussions.
“In addition to general industry commentary, stakeholders could also receive technical papers by our experts, in the form of the quarterly Technology Insight as well as standalone Whitepapers. This material facilitated the sharing of knowledge and providing insight towards practical action,” highlights Buchanan.
Peter Richards, Vice President of Marketing for the energy business at the company, says: “Understanding the core challenges which the sector is facing has been a critical element of this programme. Our team have worked on creating a clear purpose and pathway for each element of our Technology Communications programme, which directly aligns with the issues our clients and the industry are facing: the Technology Radar series extracts and articulates the need for and challenges around innovation at an industry level.
“The Technology Insight shares learnings from recent Lloyd’s Register projects and research. Whitepapers invite active engagement; often through involvement in a Joint Industry Project (such as our recent whitepaper, “The opportunities for Additive Manufacturing in the Energy Industry”). Each piece is positioned accordingly through introductory and supporting copy, and targeted through format and media to specific groups of engaged stakeholders based on subject or organisational relevance.”
Opportunities for knowledge sharing
Materials were made available through a variety of different formats (print, digital, mobile, experiential), to account for different recipient needs, preferences and contexts (based on quantitative research on the topic). Also the Executive Briefing series included a unique programme of events in key industry hubs across four continents to facilitate global dissemination and a richly diverse dialogue.
Duco de Haan, Commercial Development Director of the energy business at Lloyd’s Register, adds: “Through our stakeholder communications initiative, Lloyd’s Register has created real opportunities for knowledge sharing, collaboration and growth across the industry. We are proud of the fact that Lloyd’s Register has been recognised by the Petroleum Economist Awards as an illustration of true excellence in driving communication and engagement.”
The company is known globally for its technical capability spanning 256 years, and today provides the confidence to operators in the energy industry that their people, plant and processes perform as intended, safely and consistently – helping to safeguard the reputations of companies worldwide.
To receive the award for Lloyd’s Register: Peter Richards, Vice-President Marketing and Communications - Energy.
Lloyd’s Register was presented with its award at the 2016 Petroleum Economist Awards which took place on Thursday 15 September at the Banking Hall in the City of London, UK.