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Meet Elina.

Read about Elina's story at LR.

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Meet Elina.

Elina is the new UK&I Area Manager for our Marine & Offshore part of the business. She joined LR in 2004.

Tell us more about your role at LR?

I have recently been appointed the UK&I Area Manager for Marine and Offshore. My new role is to lead the UK&I business and to improve LR’s position in the industry. As digitalisation and decarbonisation continue to drive change in the industry, I look forward to joining such a successful team such as the UK&I and to continue to support the UK market with the megatrends affecting each stakeholder in the wider shipping and offshore communities.

Why did you join?

I grew up next to the Hyundai shipyard in Ulsan.  As a child I was amazed at the vastness and complexity going into building a ship and since then I always wanted to be part of that. LR plays an integral part in shaping the industry’s future by improving safety, environment and performance. Being part of a transforming market and the next generation of this industry is what has really appealed to me.

Why did you stay?

I have been really lucky. You get really supported in terms of development and I have had mentors who really pushed me to achieve my full potential and have coached me along the journey. I really hope I can do the same for others. You have so many role models in LR and successful leaders so you aspire to become like them. You get a lot of interaction and engagement both internally and externally with clients and you acquire much knowledge along the way. I have also had the opportunity to be in many roles in different geographical locations that have challenged and given me the experience to grow in my career.  

What qualifications or experience did you need for your role?

I have been here since 2004, I started straight out of business school in university.  I am really proud of that, being in one company and to have grown as a person and in my career at LR. For me, it is a big achievement in itself. I’ve had various commercial roles within Greece, the UK and Denmark in sales, business development but also in finance. I have an international upbringing as well, growing up in Asia, in South Korea, Hong Kong and the Philippines and then to the UK to study. That’s a big part of who I’ve become as a person, a feeling of belonging everywhere really!

Describe a typical day at LR?

In my recent role as the South Europe sales and marketing manager I did a lot of travelling because I looked after 11 countries. A typical day for me would usually be in the airport! On the other hand, it has been a wonderful experience, meeting new people, learning about different cultures and always something new, and a lot of food, which I love.  My new role will be a little different in terms of borders but it will be an exciting new chapter moving to the UK and I am looking forward to it.

What is your proudest moment at LR?

Being in sales and business development roles, the proudest moments have been whenever we have achieved something.  In sales you get quite big highs and lows, it is the nature of the role. The proudest moments come when we achieve something as a team. We have some firsts and have done a lot of things in South Europe that I am really proud of. We helped to secure LR's leading position in the passenger ship segment by becoming the market leader in cruise new construction in Fincantieri in Italy, and also drove significant growth in new geographical markets such as Offshore in Romania. Additionally we also secured Recognised Organisation (RO) status with new Flags in Spain, France, Italy and Croatia. It really makes me proud when all our efforts get rewarded and recognised.

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