Sarah is the Group Head of External Communications. Based in London, she is responsible for our brand and PR. Her role is to lead Lloyd’s Register’s communications with external audiences to build and protect our reputation globally in support of our strategic and business objectives.
Why did you join?
I actually joined as an interim senior PR consultant for three months to work on the Annual Review and few ad-hoc social media and PR projects. I was offered a permanent role shortly after joining.
Why did you stay?
For two reasons. Firstly, my passion has always been to help organisations identify their true social purpose and I have been privileged to work on issues-based campaigns as diverse as FGM, human trafficking and serious youth violence to fraud and safer driving. So, working for a safer a world felt like too good an opportunity to miss. Secondly, the people. In any job, who you work with and for can make a big difference to how happy you are in a role. Genuinely people at LR want to do the right thing and they have a good sense of humour or they at least laugh at my jokes – the ultimate combination in my eyes!
What is your proudest moment at LR?
I haven’t been here long but I think it would have to be the launch of the Annual Review, I was new in post and new to the maritime, shipping, energy, assurance and certification sectors so was absolutely reliant on teams across the globe to help me launch it on time and to budget. Again, I was really impressed with how so many people stepped up to help and get involved – a real team effort across business streams.