PRCA Annual Awards 2018 recognises the ‘ground-breaking’ research and media campaign taken by LR to deliver commercial insights that drive change for their clients, transforming the energy industry for the better.

LR has won one of the most prestigious industry awards in recognition of its ground-breaking Technology Radar campaign, achieving Winner of the 2018 Award for Best B2B Campaign by the PRCA.

The PRCA is Europe’s largest and most influential PR and communications membership body and its Awards recognise the best of the UK and international PR, communications and public affairs industries, awarding the talent and impact of individuals, teams and campaigns. The event is attended by more than 800 key contributors to the world of PR and communications. This year, there were over 750 submissions, 30 categories and 72 judges.

Jason Knights, Head of External Communication and Media Engagement for the energy business at LR, says: “Through our stakeholder communications initiative, we have created real opportunities for knowledge sharing, collaboration and growth across the industry with timely and relevant communication at every opportunity. We are proud of the fact that LR has been recognised by the PRCA for our compelling thought leadership approach.”

LR is addressing industry’s most significant technology and sustainability challenges by interacting and working with energy stakeholders on an ongoing basis. Through interviews with senior industry practitioners and surveys of energy professionals, the Technology Radar series provides a compelling insight on latest industry thinking, trends and insights.

Knights says: “We recognise how powerful authentic content can be for engaging with local, regional and international media sources, and industry audiences internationally. This award by the PRCA acknowledges how we researched and delivered commercial and industry insights to help companies prepare for the future, and we would like to say thank you to all our colleagues and clients who helped us achieve this.”

PRCA’s judging panel indicated that LR’s Technology Radar 2018 campaign provides a clear focus on the issues of technology and innovation in the low carbon power generation market, and is a clever and compelling use of industry insight to engage both the industry and journalists around the globe to enhance the level of engagement and understanding of the issues and challenges which are faced in the energy industry.

Global research, sector insights and in-country reports and industry surveys form part of the Technology Radar series managed by the energy business of LR. The reports combine LR’s expert knowledge with third-party insights, to provide data-driven findings on the role of innovation, technology, safety and sustainability in the current and future energy industry.

Knights highlights: “Our role at LR is to ensure that we provide that independent viewpoint to help government, energy producers, manufacturers, regulators and policy makers to the energy industry extract energy safely, and to deliver energy sustainably, with minimal risk to people and to the environment, and in socially responsible ways. We recognise that true value can be created by nurturing stakeholder relationships, based on trust and understanding. These values are at the heart of the Technology Radar campaign which has delivered quality insight leading towards practical action.”

The exclusive Technology Radar reports canvassed industry opinion in US, Europe and as far as Asia, with focused in-country reports such as its recently launched Brazil insight, indicating a new low carbon theme is emerging across energy providers, where renewable energy alternatives to oil and gas are being considered as part of a medium-term development for a cleaner, efficient and more balanced energy mix.

The campaign successfully reached an international audience from +26 countries, producing quality insights in trade publications and business press. Media coverage increased by 45% and exceeded the campaign KPI by 24.6%.

“We have proved that compelling content-led PR can be an extremely effective tool for raising the profile of a company and gaining traction for the low carbon movement as a mainstream concern,” says Knights.

This week LR is revealing its next series of reports which start with a focused Predictive Analytics study, launched in Abu Dhabi. It brings in to focus how different companies are transforming their own technology and data capabilities to predict a better performing and sustainable future between operators, service providers and technology makers.
LR was presented with its winning award for Best B2B Campaign at the 2018 PRCA Awards, on Tuesday 13 November 2018, at London Hilton Park Lane, London, UK.

To receive the award for LR: Jason Knights – Head of External Communication and Media Relations, Jennie Eaves – Communications and External Affairs Director, Nova Garabetian – Head of Marketing, Low Carbon Power Generation, Nicola d’Hubert – Head of Brand and External Relations, Paul Carrett – Global Brand and External Relations Senior Co-ordinator, Viv Lebbon – Business Support Specialist, Communications, and Beth Elliot – Global Marketing Communications Manager.

Group photo of Lloyd's Register's award recipients on stage receiving award for Best B2B Campaign at the 2018 PRCA Awards