Mark Darley is to lead Marine & Offshore, managing and expanding LR’s classification, certification and verification services.
Andy McKeran is in charge of Maritime Performance Services, leading the provision of maritime professional services, fleet management and fleet optimisation segments of the company.
Philippa Charlton appointed as LR’s new Chief Marketing Officer to shape the marketing strategy to drive this next phase of growth.
Among his first key appointments since taking the helm of Lloyd’s Register in January, Chief Executive Nick Brown has named three new members of LR’s Executive Leadership Team: Mark Darley as Business Director, Marine and Offshore, Andy McKeran as Business Director, Maritime Performance Services and Philippa Charlton as Chief Marketing Officer.
“LR recognises that maritime stakeholders must rise to the demands of changing technology and the drive to decarbonise our industry. With these three key leadership appointments, combining years of sector and functional knowledge and expertise, we can help our clients address these challenges, working as a trusted advisor and supporting them with the significant investment decisions we must all make in the decade ahead,” said Nick Brown, LR Chief Executive Officer.
Mark Darley, a Naval Architect, has been with LR for more than 20 years in various operational, business and leadership roles across Asia, the Americas, Europe and the Middle East, including Chief Operating Officer for the Marine & Offshore business before taking on this role. As Business Director for Marine & Offshore, he will manage and expand LR’s classification, certification and verification services and evolve these to deliver on changing market expectations.
Andy McKeran joined LR as Commercial Director for the Marine and Offshore business two years ago, having spent more than two decades working in the marine, offshore and naval sectors for Cegelec, Alstom, Converteam and General Electric. Andy will expand LR’s performance management, fleet management, and fleet optimisation, combining LR’s deep domain technical expertise and digital products and services, a portfolio that includes Hanseaticsoft, SeaSafe and i4 Insight.
Philippa Charlton, formerly Marketing Director of LR’s Business Assurance Division, will take charge of the LR brand, as well as the strategic marketing activities to underpin the organisation’s growth objectives. Prior to joining LR, Philippa was CMO of Averda, a global waste management company operating across multiple industry sectors in recycling, waste to energy and engineering projects after a tenure as Group Marketing Director of PGI, a global cyber and maritime security business.
Marine and Offshore Director, Mark Darley said: “Lloyd’s Register has a 260-year history of working to keep the maritime industry safe and we will be building our compliance products, services and solutions to better support our clients going through transformational change and build future class services that meet their needs.”
Director of Maritime Performance Services, Andy McKeran said: “This is an exciting opportunity to build our credibility as a trusted advisor for safe, sustainable and efficient shipping for our clients and industry partners. We are bringing together a unique set of skills and capability, to add value to our clients and to solve their biggest and most pressing issues.”
Chief Marketing Officer, Philippa Charlton added: “Our aim is to accelerate our digital transformation and build a truly differentiated offering for our clients across LR’s global customer base.