In the face of rapid decarbonisation, digitalisation, and evolving financial landscapes, maritime organisations require strategic foresight. This advisory service empowers management teams to make informed, data-driven decisions, ensuring long-term sustainability and profitability through tailored strategies and market insights.

LR’s strategic advisory business supports your management team to develop strategies to drive data-driven decision making, improved profitability, operational efficiency, and long-term sustainability through: 

  • Business Plan Development: Craft comprehensive plans for sustainable growth and profitability.
  • Strategy Review and Development: Refine and create robust strategies to navigate market dynamics.
  • Market Entry Strategy and Sizing: Identify and capitalise on new market opportunities.
  • Benchmarking: Measure performance against industry standards for competitive advantage.
  • Business Performance Evaluation: Analyse key metrics to optimise operations and drive improvement.

Why LR

As maritime markets make decarbonisation, digitalisation, and new financing transitions, organisations must make informed decisions about fleet composition, operational models, and business strategies. Changes to chartering arrangements, contract structures, and regulation require businesses to adopt agile and forward-thinking strategies to remain competitive and resilient. 

LR helps to define your business strategy and the steps you need to take to reach your business goals.  

Examples of Work 

LR developed a long-term viability roadmap for the ship owning entity of one of the biggest LNG Producer in Africa, with business sustainability and strategy reviews of its fleet portfolio, contractual obligations, and financial outlook. LR evaluated revenue forecasts, cost levers, fleet upgrade options, and project financing opportunities against industry benchmarks. LR analysed potential scenarios, including contract expirations and market shifts, to give a clear business continuity and strategic growth roadmap.  

For a large port in the UAE, LR recommended adjustments to tariff prices for marine and cargo-related charges, based on a competitive benchmarking analysis of various regional ports. LR also offered insights into optimising the ship booking system by incorporating best practices from updated platforms used by leading global ports.